Our Story

michael holthouseAmerica was built on the back of small business. Entrepreneurs take risks believing they can realize their dream if they work hard, take responsibility and act as good stewards of their resources. Today’s youth share that optimism, but lack the life skills, mentorship and real-world experience necessary to be successful.  In 2007, founder Michael Holthouse had a vision to empower today’s youth to become tomorrow’s entrepreneurs through helping them start, own and operate their very own business…a lemonade stand. Lemonade Day is a strategic 14-step process that walks youth from a dream to a business plan, while teaching them the same principles required to start any big company. Inspiring kids to work hard and make a profit, they are also taught to spend some, save some and share some by giving back to their community. Since it’s launch in 2007 in Houston Texas, Lemonade Day has grown from serving 2,700 kids in one city to over 800,000 children across North America. With the help of partners like Google for Entrepreneurs, Lemonade Day will continue to  spark the spirit of entrepreneurship and empower youth to set goals, work hard, and achieve their dreams.

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