Our Story

michael holthouseAmerica was built on the back of small business. Entrepreneurs used to take risks believing they could realize their dream if they worked hard, took responsibility and were good stewards of their resources. Today’s youth share that optimism, but lack the life skills, mentorship and real-world experience necessary to be successful.  In 2007, founder Michael Holthouse had a vision to empower today’s youth to become tomorrow’s entrepreneurs through helping them start, own and operate their very own business…a lemonade stand. Lemonade Day is a strategic 14-step process that walks youth from a dream to a business plan, while teaching them the same principles required to start any big company. Inspiring kids to work hard and make a profit, they are also taught to spend some, save some and share some by giving back to their community. Launched in Houston, Texas in 2007, Lemonade Day has grown from 2,700 kids in one city to 150,000 kids in 36 cities across America and Canada. With the help of partners like Google, Lemonade Day will bring this entrepreneurial experience to 1 million kids in 100 cities across America, sparking entrepreneurship and empowering youth in a way that’s never been done to scale.

lemonade day is contagious

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