Started in Houston ’07, brought to Boston by Babson in 2011, the Lemonade Day Boston program includes national curriculum and resources developed for Boston. The program calls on community/childhood institution of a Lemonade Stand to draw teachable moments which lead to an understanding of business and personal skill development. These programs follow a pedagogy that embodies Babson’s Entrepreneurial Thought and Action. The foundation of this pedagogy is that one must understand who they are and what they have to offer, understand their community and context to be able to generate new venture ideas which should be a benefit to them, their community and environment. Students then need to develop greater understanding of business concepts and finally must be able to share their story/experience/business with others.
About the Backpacks
The backpack is the fundamental Entrepreneur’s Kit. It includes a student workbook, a caring adult guide for parents or mentors. The backpack often has additional resources provided by institutions from around Boston to support students in their venture. What’s not in the backpacks: a recipe, a required location for the stand, or a stand. These are all resources and decisions students will need to make while they are developing their businesses.
There are multiple teacher’s guides for Lemonade Day depending on your program’s population and goals.
- Youth Teacher’s Guide. The Youth Teacher’s Guide provides five units which break the student workbook’s 14 lessons among them. The guide is intended to teach four units prior to a Lemonade Stand Business Launch on Lemonade Day and one following the event.
- For additional ease of use, we can provide you with a day by day lesson plan. For youth, we offer a step by step curriculum for five one hour meetings. Given the flexibility of the curriculum, you may choose to offer the program over a different number of lessons.
- Teen Teacher’s Guide. The Teen Teacher’s Guide provides seven units which break the student workbook’s 14 lessons among them. The guide is intended to teach six units prior to a Lemonade Stand Business Launch on Lemonade Day and one following the event.
- For additional ease of use, we can provide you with a day by day lesson plan. For teens, we offer a step by step curriculum for five one hour meetings or for ten one hour meetings. Given the flexibility of the curriculum, you may choose to offer the program over a different number of lessons.
- Mentor Guide. The caring adult guide is designed to help parents and mentors work with students through their workbook, regardless of the adult’s business knowledge. This short guide provides questions for each of the 14 student lessons.
Boston Workshops and Supplemental Lessons
Idea Generation | Self Awareness Exercise
We recognize the importance of self awareness and idea generation in helping youth to understand how they can create their own future. The first of our supplemental programs first asks students to think about who they are and what is unique to them. The program then helps students to use that information to call on what they may not have previously valued to begin to generate ideas of what value they could offer a small business or consumer.
Idea Generation & Teamwork | Team & Tower Building Exercise
This program calls on the well-publicized tower building activity in which a limited number of supplies – marshmallows, spaghetti and a third material – is provided to students with the task of building the tallest or best tower in a short period of time. The debrief of this activity helps students to understand concepts of teamwork, resourcefulness, creativity and other important entrepreneurial traits which they can employ in developing their business.
Introduction to Entrepreneurship| I am Entrepreneurial Exercise
The “I am Entrepreneurial” Exercise helps students to define themselves as entrepreneurs. Students are challenged with repurposing a household item and developing a small business plan around the new product – helping them to identify a product description, their customer/market, and other early business concepts.
Business Concepts | Five P’s of Marketing Exercise (or Exercises)
The marketing mix seminar introduces business concepts from the perspective of the marketing concept, “The Four Ps – Product, Place, Price, Promotion” and a 5th we added – Proceeds, to incorporate the element of saving, spending and sharing. This seminar has been implemented as 5 short activities in one meeting though the opportunity to present it over 5 meetings exists. The program introduces each of these five Ps to help students gain the business concept foundations in Marketing, Operations, Accounting & Finance.
Speaking Skills & Reflection | Community Presentations
Additionally, we have included an opportunity to share the students experience with members of the community and other students who have experienced the same lessons. This component, which mirrors the lessons of Part 3 – Doing in the From Ideas to Action curriculum, helps the student to reflect on his or her experience and gather the lessons from which they will be able to improve upon in the future.